Naara Aaba, India’s pioneering kiwi wine producer, is on the lookout for distributors in all districts of Nagaland. This strategic move aims to broaden the reach of their premium wines, bolster local economies, and support the region’s farmers.
Founded in 2017 in the picturesque Ziro Valley, Naara Aaba embarked on a mission to create market linkages for the region’s abundantly grown but underutilized kiwi fruits.
The brainchild of Tage Rita, the initiative began by purchasing kiwis from local farmers to produce wine, thus establishing a sustainable and profitable market for the region’s produce.
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The company’s commitment to sustainability and community empowerment caught the public eye when Naara Aaba appeared on Shark Tank India (Season 2). They secured a funding deal worth Rs 75 lakh from Vineeta Singh of Sugar Cosmetics and Vikas D Nahar of Happilo, which included Rs 50 lakh for 5% equity and Rs 25 lakh as a loan at 10% interest.
“The foundation of Naara Aaba is deeply rooted in the empowerment of local farmers,” emphasized Longtili C Sangtam, Managing Director of Naara Aaba. By encouraging the use of abundant but underutilized local produce, they provide a sustainable market for farmers.
The company extends employment opportunities to local school and college dropouts, as well as to neighborhood residents, including the elderly. Their community-driven approach has brought vibrancy and hope to the farmers and community members of the region.
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Naara Aaba invites everyone to experience their premium wines and witness their community-centric operations. “There’s nothing more fulfilling for us than showing you around our home and sharing the fruits of our labor. Let’s begin this fruitful journey together,” added Sangtam.
As Naara Aaba seeks to expand its distribution network across Nagaland, the company remains committed to its core values of sustainability, community empowerment, and premium quality.
This expansion is not just about business growth but also about enriching the lives of local farmers and residents, ensuring that the benefits of this unique venture are shared by all.
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Naara Aaba’s journey is a testament to the power of community and sustainability. By transforming underutilized kiwi fruits into a premium product, they have created a thriving market that benefits local farmers and the broader community. Their success on Shark Tank India has further solidified their reputation as a company dedicated to making a positive impact.
Naara Aaba’s search for distributors in Nagaland is a significant step towards expanding their reach and supporting local economies. Their commitment to sustainability, community empowerment, and premium quality sets them apart as a leader in the industry. As they continue to grow, Naara Aaba remains dedicated to enriching the lives of local farmers and residents, ensuring that the benefits of their unique venture are shared by all.
