Nagaland’s 100-day campaign to empower and support women

Mission Shakti campaign

Nagaland has embarked on a 100-day special awareness campaign under Mission Shakti to empower women and raise awareness about women-centric schemes. The campaign, which runs from 21 June to 4 October, was discussed in a recent meeting chaired by Chief Secretary Dr. J. Alam, IAS, at the New Secretariat in Kohima.

The meeting, attended by Additional Heads of Departments (AHODs) and representatives from various converging departments, focused on the implementation and objectives of the campaign. Secretary of Social Welfare, Martha R. Ritse, IAS, provided an overview of the campaign, which operates under the SANKALP–Hub for Empowerment of Women (HEW) initiative.

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This initiative, launched by the Ministry of Women and Child Development, Government of India, aims to ensure that women across the country are aware of government initiatives and can access available resources and support.

The campaign is being carried out in all 16 districts of Nagaland under the banners of SANKALP-HEW and Beti Bachao Beti Padhao (BBBP). The Chief Secretary emphasised the importance of effectively implementing the campaign on the ground to maximise its impact.

Presentations during the meeting highlighted the current status of the Mission Shakti Scheme’s implementation in the state and reviewed the Annual State Action Plan for Mission Shakti for the Financial Year 2024-25, which was subsequently approved.

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A key aspect of the meeting was the joint deliberation to strengthen the convergent action plan for implementing various Mission Shakti Schemes. These schemes include SANKALP-HEW, Beti Bachao Beti Padhao, Sakhi-One Stop Centre, 181-Women Helpline, Pradhan Mantri Matru Vandana Yojana, Palna, Sakhi Niwas, and Shakti Sadan. The collaborative efforts aim to create a robust framework for the effective execution of these schemes, ensuring that the benefits reach the intended beneficiaries.

The 100-day awareness campaign is a significant step towards empowering women in Nagaland. By raising awareness and providing support, the campaign aims to make a substantial impact on the lives of women across the state. The concerted efforts of the state government and various departments are expected to play a crucial role in the success of this initiative.

The 100-day special awareness campaign under Mission Shakti is a pivotal move towards women’s empowerment in Nagaland. With the active participation of state officials and the support of various departments, the campaign is set to make a meaningful difference in raising awareness and providing resources to women across the state.

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