On 18 June 2024, Ete Coffee Shop and the Coffee Board of India embarked on a collaborative journey to revolutionise Nagaland’s coffee industry. The joint training programme, held at Ete Coffee’s headquarters on Billy Graham Road, brought together a diverse group of industry experts, government officials, and aspiring entrepreneurs, all united by a common goal: to shape the future of coffee cultivation and entrepreneurship in the region.
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Jayanta Ghosh, the Deputy Director of the Coffee Board of India, showered praise upon Ete Coffee for its impressive track record of awards and its emergence as a prominent brand for Naga coffee. He acknowledged the pivotal role played by the Land Resource Department in nurturing the growth and development of Nagaland’s coffee industry.
Ghosh highlighted Nagaland’s trailblazing efforts in coffee promotion, setting an inspiring example for neighbouring states to follow suit and explore the untapped potential of coffee cultivation.
Albert Ngullie, the Director of Land Resources, shed light on the surging popularity of coffee in Nagaland, identifying it as one of the two surefire businesses poised for success in the state, alongside the thriving meat industry. He passionately articulated the immense potential and growth prospects that lie ahead for Nagaland’s coffee sector.
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Ngullie reaffirmed the department’s unwavering commitment to supporting young entrepreneurs who dare to venture into the exciting world of coffee business.
Lichan Humtsoe, the visionary CEO of Ete Coffee, unveiled the grand vision of Ete Coffee School, an institution dedicated to providing comprehensive coffee education and equipping individuals with the tools and knowledge necessary to excel on the global coffee stage.
The school’s all-encompassing training programme spans a wide array of topics, including greens, roasting, sensory skills, brewing, barista skills, latte art, café concept and operations, as well as the intricacies of export and import.
Humtsoe passionately emphasised Ete Coffee School’s pioneering role in spearheading coffee education in Northeast India. The school’s ultimate goal is to cultivate a new generation of coffee professionals who will propel India to the forefront of the global coffee map.
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By empowering local communities with knowledge and skills, Ete Coffee School aims to make Indian coffee synonymous not only with exceptional quality beans but also with the passionate and skilled individuals who embody the very essence of the coffee experience.
This collaborative training programme represents a pivotal moment in the evolution of Nagaland’s coffee industry. By bringing together key stakeholders from various sectors, the event fostered a dynamic platform for knowledge sharing, networking, and strategic planning.
As Nagaland continues to make impressive strides in coffee cultivation and promotion, the unwavering support and collaboration of esteemed organisations such as the Land Resource Department, the Coffee Board of India, and Ete Coffee School will be instrumental in propelling the industry’s growth and cementing Nagaland’s position as a formidable player in the global coffee arena.
